
Quick answer: choose a Shopify expert by checking live stores they have built, verified reviews, a clear written scope and price, how they handle speed, SEO and tracking, and what support you get after launch. The 10 questions below will quickly separate professionals from risky hires.
1. Can I see live stores you have built?
Screenshots are easy to fake. Ask for live store links and check them on your phone: speed, design and how easy it is to buy.
2. Where can I read your reviews?
Look for verified reviews on platforms like Fiverr, Upwork or the Shopify Partner Directory, not only testimonials on their own site.
3. What exactly is included, and in writing?
Number of products, pages, revisions, apps and integrations. A clear scope prevents surprise invoices.
4. How long will it take?
A professional gives a realistic timeline and tells you what they need from you, such as logo, photos and product details.
5. Do you use page builders or custom code?
Page builder apps add monthly fees and often slow stores down. Native sections or custom Liquid are usually faster and cheaper long term.
6. How will you keep the store fast?
Ask how they choose apps, optimise images and test speed on mobile.
7. Is SEO included?
At minimum: meta titles and descriptions, alt text and a submitted sitemap.
8. Will you set up tracking and email marketing?
Meta Pixel, Google Analytics and email automations are what turn a store into a sales channel. Check whether they are included.
9. Will I own everything?
The store, theme, domain and all accounts should be in your name. Collaborator access for the expert is the safe way to work.
10. What happens after launch?
Ask about free maintenance, support response times, training and the cost of future changes.
Red flags
- No live portfolio or verifiable reviews
- Prices far below everyone else with no clear scope
- Asking for your main admin password instead of collaborator access
- Promises of guaranteed sales
Frequently asked questions
Is the Shopify Partner Directory a good place to find experts?
Yes. Partners listed there have profiles and reviews on Shopify’s own site, which adds a layer of trust.
Should I hire the cheapest option?
Compare value, not price: what is included, the quality of past work and the support after launch.
Work with a Shopify expert
I have delivered 210+ Shopify projects for clients in 29 countries, with clear one-time packages from $199 and free maintenance after launch. See packages or chat on WhatsApp.